I help busy men get into a workout routine.
30-minute workouts that build discipline 🔥
Live or recorded, without having to drive to the gym.
Get the results twice as fast for half the price
The War on Dad Bods
How professional fathers are losing 15–100 lbs without a gym, a commute, or an hour to spare.
Exercise live from home in the morning for 30 minutes without driving to the gym!
Join the War on Dad Bods for $347/month:
- Live 30-minute classes, 5 days a week: 6:00–6:30 AM CT
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BONUS: Recorded and uploaded instantly, if you can't be live
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BONUS: Customized modifications
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BONUS: Tracking and progress reports
How do I lose weight after 40 without wrecking my joints?
The formula:
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Done by 6:30am, 5x a week
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No commute — workout from home
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Eliminate aches and pains.
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Energy left for your family by evening — not running on empty by 3pm.
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Better sleep within the first 30 days.
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Finish 20 workouts a month and own your weekend without guilt.
How will 20 workouts a month transform you?
“Make time for your wellness or be forced to make time for your illness.”
BENEFIT FROM OVER 25,000 HOURS OF TRAINING EXPERIENCE
3 Easy Steps:
- CONTACT us to see if you qualify
- COMMIT and start transforming in 30 minutes a day
- CONSISTENTLY show up and inspire everyone around you.
Your $347/month membership includes:
- Live workouts, 5 days a week: 6:00-6:30am CST
- BONUS: Recorded workouts uploaded daily for makeups.
- BONUS: Accountability nudges if you miss a session.
- BONUS: One-on-one consultations with Matt.
- BONUS: High Performance coaching in every session.
- BONUS: Weekly progress tracking.
- No long-term commitment required.
How can I stay consistent when life keeps getting in the way?
3 Types of Men:
The first man is tired and exhausted, barely showing up.
The second man wastes too much time at the gym.
The third man trains efficiently — so he can focus on what really matters:
- More time with his family
- Making money
- Real relaxation
Real Men, Real Results:
Watch these testimonial videos to see how other guys have transformed their lives.
MEET THE COACH
Matt Lovitt
25,000+ hours of coaching experience. Built for guys just like you.
- 10+ clients have each lost over 100 lbs on this program.
- Members report thinking more clearly and finishing work faster.
- Clients include CEOs, military, professional athletes, and NCAA referees across 10 countries.
- Hundreds have found relief from joint pain and eliminated medications.
It's simple. It's effective.
I'm not drill sergeant.
I'm a supporter.
You just show up.
I'll handle the rest.
How can I stay consistent when life keeps getting in the way?
Low-pressure, scalable workouts.
This class is NOT interactive, everyone is on "mute."
We do fitness test that we report privately.
There is no competition within the group.
I help busy men get into a workout routine.
30-minute workouts that build discipline 🔥
Live or recorded, without having to drive to the gym.
Get the results twice as fast for half the price
War on Dad Bods is a live virtual fitness program built for professional fathers ready to reclaim their health, energy, and performance — without sacrificing family or career.
Classes run Monday through Friday, 6:00-6:30am CT via Zoom. No gym, no commute, no long-term commitment. Just 30 minutes a day, five days a week, done before your family wakes up.
Matt holds multiple nationally recognized certifications and has spent 25,000 hours coaching men through every season of life — from their 30s into their 60s.
Not a boot camp. Classes are on mute, low pressure, and fully scalable. Every session includes coaching cues and high performance tips that compound over time. Miss a session? The recorded workout is uploaded the same morning.
Accountability is built in. Matt checks in if you miss a session. Weekly progress tracking and one-on-one nutrition consultations are included.
This program is for the dad tired of starting over and ready to build a routine that sticks. If you want to show up better for your work, spouse, and kids — this was built for you.
Ready to see if you qualify? Contact Matt directly to start.
